Posts

Showing posts from April, 2017

Interviews

After agreeing on interview questions, we each went away and did a long, relaxed interview with someone and did an audio recording of it.  Interview One (Lizzie, 20, pakeha, hardly left New Zealand) This interview shone light on some interesting tensions around what it means to be a New Zealander, which is not something that everyone agrees on. Lizzie does not think that things like 'stubbies' or 'fish n chips on the beach' are New Zealand culture and thinks that Maori culture is the real culture of New Zealand. She loves New Zealand, she thinks it is a chill place with a strong community because of our small size. She thinks New Zealand is defined by a pride of nature and is proud to be a New Zealander. Her favourite aspect of New Zealand history is the fact that we were first to give women, and women of all colour the vote, and her favourite part of the culture is the vocal and performance part of Maori culture. Her least favourite part about our history is the ra...

Interview Questions

Our Hunch  Our hunch is that what millennials perceive as New Zealand culture may not be the culture that is represented at TePapa (for instance urban culture is missing). We want to find out what it means to be a New Zealander from a millennials perspective. When was the last time you learnt something interesting about New Zealand? (why was this interesting, where did you learn it etc). What's the first thing you think of when you think of New Zealand? What do you think makes New Zealand culture different from other countries? Why? What does it mean to be a Kiwi? Are you proud to be a New Zealander? Why/ why not? What's your favourite and least favourite part about New Zealand history and culture? Why? What are you most and least proud of about New Zealand history and culture? Why? What's your favourite thing about Wellington? Why? Do you know much about New Zealand history? (Why/why not?) Does New Zealand culture and history interest you? (Why/why not?) Is...

Secondary Research

Image
Some examples that we found of places similar to a museum space that had done interesting experience design included the Tuatara open late events hosted by the City Art Gallery. These events are popular with millennials because there is food, drink and music, it feels sophisticated, and it is hosted in the evening when people have time to spare. This idea has also been used by Christchurch's 'paint 'n' sip studio' where people are invited to take an evening to paint, drink and socialise. The Dream Museum Zone in Bali is also interesting as it has 'illusion' murals that millennials love to take pictures in front of and share. This is an idea also used by downtown LA's Broad museum, which is one of the most instagrammed museums and very popular with millennials because there are so many great photograph opportunities throughout the museum such as the 'Infinity Room'. Kelly Tarlton's have also taken advantage of this idea by having markings...

The Current Experience

Image
We spent the day at Te Papa going through all of the exhibitions and we found that, although a lot of the exhibitions (particularly the Gallipoli exhibition) were interesting and interactive, we felt exhausted because it was so full-on and there weren't many good places to relax. We found the cafes to be too expensive for us and sell mainly cakes which were not filling, this meant that we probably didn't stay as long as we might have because we were worn out and hungry. There were also a lot of areas and activities aimed at children, which left us feeling rather left out. We didn't see any other people our age and so it didn't really feel like a place that we belonged. However, the interactive displays were really engaging for us as we didn't have the attention span or interest to read information, but video, audio and hands-on activities were really interesting and memorable.

Relevant Macro Trends

Environment of Technology Technology is a big part of millennial's lives. This has meant that they have become smarter consumers, not only can they find out the 'cool' places to visit and hang out through social media photos and events, but they can also find out any information they want about New Zealand history and culture from their own device any time they like. Technology has also meant that they have a short attention span. Technology Backlash In response to the technology environment that we are in, there is a need for real physical experiences and social connections. Technology has not de-creased this desire. Personalised Experiences Millennials have come to expect experiences catered to their specific needs and desires. They expect customisation. Millenials want to feel special and they want a unique experience they cant find anywhere else. With millennials lives being so focussed on the internet, a platform that is so widely used and so broad, they de...

History / Service / Position / Promotion / Price / Competition

Image
History TePapa began as a small colonial museum which opened right behind parliament just after parliament moved to Wellington. It's director, Sir James Hector, focused on scientific collections. In 1907 the name was changed from the Colonial Museum to the Dominion Museum and it started to have a broader national focus. In 1936 the museum move to Buckle street and in 1972 changed it's name again to the National Museum. By the 1980s the museum no longer represented the increasingly diverse community, so in 1992 the Museum of New Zealand TePapa Tongawera Act was created, which demonstrated a shift to represent New Zealand's culturally diverse society and reach a broader audience. It united the museum and national art gallery, became a partnership between Maori and pakeha, and aimed to be a place for discussion, debate, involvement and celebration. On the 14th of Febuary 1998 TePapa opened on Cable street as a narrative-based, interdisciplinary and interactive museum with a ...

User Needs

To learn / personalised learning experience To have a sense of national identity and pride To feel part of a community To have a hang-out / social space To be entertained To gain a sense of achievement (feel 'cultured' and 'smart') To feel as if you are contributing towards something