Relevant Macro Trends
Environment of Technology
Technology is a big part of millennial's lives. This has meant that they have become smarter consumers, not only can they find out the 'cool' places to visit and hang out through social media photos and events, but they can also find out any information they want about New Zealand history and culture from their own device any time they like. Technology has also meant that they have a short attention span.
Technology Backlash
In response to the technology environment that we are in, there is a need for real physical experiences and social connections. Technology has not de-creased this desire.
Personalised Experiences
Millennials have come to expect experiences catered to their specific needs and desires. They expect customisation. Millenials want to feel special and they want a unique experience they cant find anywhere else. With millennials lives being so focussed on the internet, a platform that is so widely used and so broad, they desire an experience more specific and catered to themselves rather than the whole world. Personalisation has become a treat because we don't have much exposure to it.
Story Telling
people want to tell a story about their experience and journey. Having some type of souviner or token from that experience creates a memory and therefore a story. We naturally want to tell people these stories especially if the experience we had was a good one. We also have a natural nosey incstinct which makes us curious about other people experiences.
Non-traditional work hours
With an increase in flexible office hours to aviod rush hour traffic, correspond with people overseas, more careers in the serivce industry and a preference for freelance work has made the typical 9-5 work day is no longer.
Technology is a big part of millennial's lives. This has meant that they have become smarter consumers, not only can they find out the 'cool' places to visit and hang out through social media photos and events, but they can also find out any information they want about New Zealand history and culture from their own device any time they like. Technology has also meant that they have a short attention span.
Technology Backlash
In response to the technology environment that we are in, there is a need for real physical experiences and social connections. Technology has not de-creased this desire.
Personalised Experiences
Millennials have come to expect experiences catered to their specific needs and desires. They expect customisation. Millenials want to feel special and they want a unique experience they cant find anywhere else. With millennials lives being so focussed on the internet, a platform that is so widely used and so broad, they desire an experience more specific and catered to themselves rather than the whole world. Personalisation has become a treat because we don't have much exposure to it.
Story Telling
people want to tell a story about their experience and journey. Having some type of souviner or token from that experience creates a memory and therefore a story. We naturally want to tell people these stories especially if the experience we had was a good one. We also have a natural nosey incstinct which makes us curious about other people experiences.
Non-traditional work hours
With an increase in flexible office hours to aviod rush hour traffic, correspond with people overseas, more careers in the serivce industry and a preference for freelance work has made the typical 9-5 work day is no longer.
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