Secondary Research

Some examples that we found of places similar to a museum space that had done interesting experience design included the Tuatara open late events hosted by the City Art Gallery. These events are popular with millennials because there is food, drink and music, it feels sophisticated, and it is hosted in the evening when people have time to spare. This idea has also been used by Christchurch's 'paint 'n' sip studio' where people are invited to take an evening to paint, drink and socialise.

The Dream Museum Zone in Bali is also interesting as it has 'illusion' murals that millennials love to take pictures in front of and share. This is an idea also used by downtown LA's Broad museum, which is one of the most instagrammed museums and very popular with millennials because there are so many great photograph opportunities throughout the museum such as the 'Infinity Room'. Kelly Tarlton's have also taken advantage of this idea by having markings on the floor telling people the best places to stand for photos.

Wellington hosts a number of arts festivals through out the year which are popular among milenials. For example the Fringe festival which is a cutting edge creative arts festival consiting of over 140 events in Feburary and March each year encourages people to get out and experience something fresh, entertaining and inspiring. 35% of the Fringe festival events are free or Koha making it accessible to anyone who wants to go. The international film festival and comedy festival are also popular as they give acess to something new and exciting which the audience can't see anywhere else.