SWOT

Strengths

• Free entry
• mostly free exhibitions
• massive tourist attraction
• easy access, in the middle of city

Weaknesses

• cafes are expensive
• not really targeted at millenials, felt out of place, no areas for us to go.
• because the museum is so big, you feel exhausted after looking at everything
• so may kids and families so it feels uncomfortable for millenials
• museum closes at 6pm

Opportunities

• Museum could stay open later
• needs to make millenials feel more included
• make learning more fun
• 
  

Threats

• Internet is taking over, that's how millennials learn 
• it's becoming somewhat childish and boring for millennials
• other places like cafes and bars are the main attractions for mellenials, they don't want to go to a museum because they dont see it as fun